They understand their work as a team, where individualities are dissolved in an addition of ways of doing. The floor-to-ceiling windows, simple panes of glass slotted between the interior and exterior stonework, open the store out and into the city, thus sparking up a dialogue between the two.Īrquitectura-G is a studio of architecture founded in 2006 based in Barcelona, by Jonathan Arnabat, Jordi Ayala-Bril, Aitor Fuentes and Igor Urdampilleta, mainly dedicated to construction and teaching. The columns next to the new overhead opening are now two floors high, and they loom over the space almost like imposing urban infrastructure. The store’s façade was also covered with this stone, and it extends into the shop and creates a bold monolithic ambience since all the space is constructed in this one single material. Also, the project seeks to forge a certain material continuity with the rest of the city: the Saint-Maximin stone used here, from a nearby quarry, is ubiquitous in Paris, and it has been used for everything from unremarkable residential buildings to the city’s most iconic monuments. It eventually leads to the staircase that joins the two floors, and it frees up both of them the mezzanine ceiling thus becomes the whole store’s ceiling. Previously, the two floors were connected by a single staircase.Īs a strategic decision, the intermediate floor structure was partially demolished, thereby creating a large opening that runs the length of the store. Inside, it has the typical structure of an artisan’s workshop house: the ground floor has reasonably high ceilings, while there is also a mezzanine-type space with a minimum ceiling height of 2.05 metres, where the family lived. This branch of Acne Studios is located on Rue Saint-Honoré, in the lower part of a corner building. Towards the exterior, continuity has been given, from top to bottom, to all the shop windows, giving the sensation of exterior continuity in the interior.Īrquitectura-G previously designed the Nagoya store in Japan (opened in 2019) or the one in Stockholm, Sweden (in 2020), the headquarters of an old bank from the 1970s, inside which, after the robbery in 1973, the well-known term "Stockholm Syndrome" was forged.Īcne Studios Flagship Store in Paris by Arquitectura-G. The decision allows a large interior opening that provides greater visual amplitude and allows spatial continuity. The connection between the two floors is made through a single staircase that improves its spatiality with the decision to demolish part of the slab inwards. Previously, the two floors were connected by a single staircase. Strong editorial and product photography would be the foundation of this website, so the nuts and bolts of the website should get out of the way.After cleaning the stone from the outside, Arquitectura-G decided to introduce the same stone, inside, of 385 square meters, made up of two floors: the commercial ground floor with a reasonably high ceiling height, and the second or mezzanine, traditionally used as a warehouse or home for the owners, with a minimum ceiling height of 2.05 meters. Starting from key principles, we understood that we wanted to let the images do the talking. Working with the designer who created the brand visual identity we worked through a process of wireframes, designs and build to create a website that worked for 4th Arq and their customers. The task was to interpret that and create a website that was easy to use (especially on mobile devices) and great to look at. Rosie & Paul provided lots of great inspiration in how they wanted the experience of using their website to be. Visual identity, tone of voice, user experience – everything forms part of that first impression. When launching an all new brand into the world there are so many things to get right. They needed a Shopify partner to help them build a website that was as unique as their brand.Īmazing creativity and ideas along with seamless communication. Rosie Connolly-Quinn and Paul Quinn spent months developing a unique new brand of leisurewear, 4th ARQ. 4th ARQ are a leisurewear brand re-defining what style and comfort means for over 140k Instagram followers.
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